This is a question that I asked a couple of times with my clients. It 's a very difficult question to answer, because the creation of a brochure is a series of factors. Some of the factors that are under the control of advertising, while others are under the control of the customer. For example, how quickly the agency prepares advertising copy and design is starting his workload at this time. On the other hand, advertising agencies, dependingcustomer in terms of speed they can get approval process in various stages of development of the brochure, so take the next step. We have taken weeks and months to develop the brochure. We did it in a few days. A couple of times we have developed the brochure in 4-5 hours. There are too many variables for someone to develop a brochure for the brochure to provide the time needed to design and print one of you.I think you should allow at least 4-5 weeks to develop brochure. But this book I tried to propose a method adopted for the different phases in which the development of promotional and advertising materials that reduce the time in the development of promotional brochures and advertising material included. For example, in "Body Copy" I have suggested how to develop and approve the copy in a very shortavailable.
Some tips 1 Do not expect the moon: "Do not send a boy to do a working man," Have you ever heard the expression, 'Well, do not expect to make your brochure websites for sale. The purpose of a brochure is to educate the customer about the products and your company. It also aims to encourage customers to keep in touch with you when you have an interest in doing business with. There are some small purchases that can be sold with a Direct MailBrochure. But do not try to make everything brochure.
Business Brochures
2. Make simple and straightforward: I have a couple of times in this book that the continuation of communication with the target group is simple and straightforward as crucial as the weather is just mentioned. If your brochure is too long or it is not clear perspective is to avoid reading.
3. Use positive words: Go to assume always that the customer may purchase the product or service. NotUsing the words "if" and "maybe" that invite the possibility of a negative response from customers.
4. With "You": with the word "you" instead of "customers." It must be assumed that the brochure will be read by your potential customers. It 'better to release it in a personal way.
5. No problem open: Never ask open-ended questions in a booklet. Make sure you set all the questions so that the answer can only be "yes."
6. U.S.friendly tone: it is your brochure to sound and watch your professional. He can be reached without "harsh words" or a formal tone. When you develop your brochure, they argue that the call to your friend with his clients. The copy in your brochure should be a dialogue between friends. Your brochure should not read like a textbook.
7. Keep paragraphs short: The general rule, if it is an essay or a book, that the level ofThis paragraph shall not exceed the width of the paragraph. But in a booklet, paragraphs should be as short as possible to be.
8. Do not indent paragraphs that have a space between them: all you need is an indicator of design for the beginning of a new point to be indicated.
9.Do not begin sentences with numbers: "20% of all police officers are from North India is not the right way. correctly says the same thing would be, "Twenty percent of all police officers are from the north India. "
10. Underline / capital letters: to highlight any letters or capital as a way of emphasizing a point. Use bold or italics instead.
11. Stand-alone document: Always prepare the brochure so that it contains sufficient information document, which operate as stand alone, even if you regularly check your e-mail brochure with a cover letter, chances are they part company. So do not rely on details in the letter to detail that you failed to cover> Brochure.
12. Contact: I always repeat always, include the organization name, telephone number, postal address and e-mail address visible in your brochures so that people interested in your products, services, and can easily get in touch with you.
13. A basic rule of design is the repetition: repeating elements in a pamphlet gives strength and style. A quick way is to use repetition in order to reduce the number of characters in one or two or use the same size of the columnthroughout the document. Size also all headings and subheadings in the same way.
14. Area Name: Add a little 'more room before each position and close the space between the title and the next paragraph. This allows a visual connection between the title and first paragraph refers.
15. Ensure a smooth flow: In general, people read from left to right, top to bottom. To ensure that the information in your brochure follows this flow. In a typical dualBrochure reader expects the first look at the cover, and then within the three boards. Finally, they will turn the book over and read the fifth and sixth panels. Add the basic information you want to convey to your readers on the first three drives inside the cover. Relegate contacts and other information on the two rear panels.
16. Date: If you include the time-critical data (prices, for example), make sure that the reader is aware of the currentDay (s).
17. Visuals: Visuals works wonderfully in both booklets available. Visuals information within and / or the concept or idea should. Make sure your images are clear and really convey the meaning that you are trying to communicate. The type of graphics you use are influenced by the nature of the brochure is distributed. Visuals need to be bold and engaging for the reader's attention, if the brochure is to be placed in aShows how a point-to-sales-brochure. On the other hand, a brochure Leave Behind images you can use more subtle.
18. Logo: The logo must appear on the brochure appropriate places. Apart from the rear, where the name and address of the company appears to cover most brochures have the company logo on it.
19. Proofing: check, check double and triple check the brochure for error, the characters, grammar or punctuationbefore going to print.
20. Bullets: Use bullets to convey important information. Long wordy descriptions hole and people will stop reading the brochure.
21. Content: Include only relevant information.
22. Special offers: It 'better to assign the task to a real extent of the "seller" or the letter. Otherwise, if the changes of the offer, the brochure has a consequent change in unnecessary additionalEffort.
23. Quick Read: The brochure must be easy to read. This can be through a written question to a minimum and effectively convey your story to be achieved. Take only the essential technical information.
24. Captions: labels under the photos in your brochure. Further research showed that after the headlines, brochures readers like reading subtitles, before going to read or scan the rest.
Brochure Designing tips - time to develop a brochure