The article of last week we talked about why your small business needs a press kit. Why are not just for the press, I prefer to call them for the package of information for small businesses. As a reminder, you need a package of small business information, your business card to increase only limited information about you and your task.
The package info for small businesses is the printed material to give or send to potential clientstell them who you are, where you are, how they get there, what you do, how to buy, and why buy from you instead of the competition.
This week we talk about what you should put in your information package. For all intents and purposes, anything that promotes your business can go. Some of the most common include:
• Business Card
• Small Business Brochure
• Letter of Introduction
• product or service Review
• Prices
• Press
• White Papers
• Recent articles written by you or your company
• Biography of the principal officers
• flyers, coupons or pieces of direct mail
• Materials
So let a bit 'of each. And we start with the big-l'opuscolo small businesses. The Small Business brochure is available on their own. If you decide to have a small track> Business Information Package, at least, create a tri-fold brochure to give detailed printed information to customers.
If your potential customer is only one thing in all your information pack, will probably be the brochure. Why? Because it captures the reader's attention is better than any other element in your packet of information. Most of his articles are in the other letters, articles or reviews. They look good, and all agree, asbe on letterhead, but not directly on your player as often tri color brochure.
So, you want to make sure that the first thing people see when they open the front cover of the package of information. If you have interest with the brochure can be registered, are more likely to read the rest.
The first page of the book is of small businesses are in your name and logo and maybe a picture or a chart. Make itbunt. Make it interesting. Add a motto or slogan on the front, people are curious to see what's inside. You do not want that they cover only the front and set it aside!
Inside, try to present yourself and your products or services, a brief review. If you are able to evaluate the introduction and revision to the length of the first inner side or the other. Add some 'graphics and photos throughout the book, along with an informative text, your readers'Interest. And make good use of headings, remember that most readers are from left to right in the picture to stop graphics and titles, and sometimes reading the last paragraph.
Well, this part is important, and probably the biggest mistake most small businesses make to their brochure, at least in some of the other two could be better used to show prospects how your product or service can benefit from instead describes the product or serviceFeatures.
I can not stress this enough. Too often, small companies are simply pamphlets talking about you, your company or your product / service. Most of your readers simply do not care who you are, what you do and how you do it. What we are really interested in how you can benefit from it. How can save time and resources. How can their lives a little 'easier.
Often, summarizes the last page off inside the brochure, orTo form lists of products or services. You could also add a price list, if you have one.
Subsequent articles of the Small Business package, all written on letterhead, and the sky is the limit of what you can use.
You can use the "letter of presentation only behind the brochure, or you could put out the information package should include cover if you are mailing it. Usually this is just a brief letter introducing you and your pageBusinesses, and thanked the recipients, the time the search packet of information.
Being the product or service review may be long or short, depending on the offer, what you do. This is not the place to emphasize the benefits, but only a list and description of your services and products. You can connect a product or a service post with your price list is very effective.
Remove all press releases about your company, and the articles written by you or your company. If you do nothave no concern. You can write, some specific information for your Kit Add your ads for the opening of large size, for example, or a new product line or your new position. Or write an article about one of your products or services.
White Papers are becoming increasingly popular. Are you an expert in a particular area? If you are, you might want to write a white paper to include with the information package. The white paper describes the specific business problemsProducts, technologies or other topics. It usually takes about the topic and then recommends a proposed action, refer to the research data to justify the reasons for the action. Understand the topic is explained in terms of most people, aiming to educate consumers and the marketing of their products or services. White papers help determine the writer as an authority.
The official biography of your key is substantially continuous a. Includes brief biographies of a pageThe leaders highlighted the level of experience and expertise in their field.
Flyers, coupons and direct mail pieces can be included in the package of information for small businesses. Brochures and coupons to highlight current offers or discounts. Here are some suggestions. If you think about special offers or discounts, are trying to create a sense of urgency with them, giving them a limited time or quantity. And consider the 10/10 rule, according to the theory that people who are morelikely to buy when they look for discounts of 10% or $ 10. Or better yet, something more free offer.
Recent sales letters for direct mail can also be integrated. There's simply too much to say about them to really give justice in this short article, but some things to consider: the benefits of stress, create a sense of urgency for the rule of 10/10 and a PS and an invitation to act in bold.
Keep the letter simple, direct sales e-mail and relevant. His enthusiasm, I know that with your product, yourImagination and understanding of your target audience. The trust and credibility. Includes testimonials. Enter nuggets of information circulation. And just as in the brochure, please contact your direct-mail letter for sales, as people read it, scanning from left to right, and stop at titles and graphics, and PS --
After obtaining all data in the packet must be written and printed, it is time for them all together. You can buy, expand your business and your colorsLogo and company name printed on them. Enter your business card in front slot and the information inside pockets, make sure the booklet is the first thing they see. So you send out and then sit back and wait for the answers that you are sure to come!