Before going further I would like to ask you a simple question. What would you look for in a brochure?
To me a brochure as catcher. I'm talking about the design here. It is in relation to content and not least, take the minimum to be brief, I am led to success on this call for action to be done.
These three principles are the foundation of an effective brochure. However, there are many brochures that I have come, is lacking in one or more offunctions above.
So let's start designing the brochure right here and now.
Cover: The cover is the best seller, if the person receiving the brochure, it takes a passive investor. So, better be good. A good design company shows drawings of at least three or four to cover the brochure. Using colors, images, text, and always be sure that the public has asked to go to second page. You may also be asked to analyze a couple of friends, the lid and see if it works. Otherwisethen with another project that works.
Content: If the person who has actively acquired their brochure, which will be the contents of the sellers. So, once again, it's better to be good. Not cheap content writers opt for ineffective or ask the designer to content, or planning to write to do so themselves. You need to hire a professional content writer and provides all the necessary information. What is your business about? What is your target? What is the purpose ofthe preparation of this booklet?
The call to action: if the potential customer has come so far, why stop him from an existing customer the same thing? The brochure is a list of 1,800 the number or other means of contact that you want to list. Make sure that there will be printed in a remote corner of the brochure, and must be read with a fisheye lens.