Have you already decided you need a brochure or other piece of marketing material printed?
This can happen after you send a brochure of any other company profile) (eg, a competitor, and "I need to think like one.
In general, the first thing that will be seen, what will be similar. How big? Colors? Where will your logo?
Stop! The colors and size of brochure should be tested to the latest things for you.
If you wantThe creation of truly effective brochures and marketing materials, follow these six steps.
1. Define your goal.
Why should your prospects choose your business, what is your problem? What measures will the reader? You must have a specific purpose for the booklet. Focus the content of the response of the key issues will have your prospects.
2. Define your target audience
Hand-in-hand to define their objectives, you must have a clear idea of who yourHis audience. Sense segment to make different types of customers - from trying to get the kind of person you're writing. Identify what they need to know. Understand what they read. That is, a test position of the competitor's communication style and content.
3. How will your customers use the booklet?
Is the brochure to introduce a new service? Is delivered to the technical details? E 'sale through a fax "generating back in shape? RememberTo take focus on the action you want readers. The content and design should support this objective.
4. What is the message?
Make sure that the text (also known as "copy") of his pamphlet strong words easier to read. Avoid cliches like: "Last Extra", "Very well-trained employees," "XX years of experience." Focusing on the benefits that are offered. And secure a sensational title. Messages can the success or failure of a brochure.
5.What format?
The size of the brochure should be sufficient to communicate the message. Obviously this varies from company to company. Common A4 (nearly U.S. Letter size), A5 (half A4), DL (Common Business Letter Format-paste) or as stand-alone, sometimes with multiple pages.
This page size can be folded more arrays, how to fold a sheet of A4 with a tri-create, to create a technical-DL the finished product.
6. What aboutHow?
Now you can check the paper, colors, type styles (fonts) are used, and the use of "white space" to make the brochure easy to scan and understand. Never use more than 3 different fonts, and keep the size of 10pt or higher. Be aware that the use of inverted text (such as white words on a dark background) can be difficult to read for people.
Remember - the end result of the brochure is to get people to take the action you want. Design your brochure to reachfor this purpose.