We are able to create a brochure, customer orientation, and the structure right. At one point, the words were in the left lane until reaching the uniform, and the inscription on the right side does not. This is called an "illegal law". This format is easier to use than "justified" way of reading the lines evenly on both sides. Why?
Consider this: Do you like to repeat the same thing over and over again exactly the same way? How long before monotony takes over and you need a break?
Your eyes are not otherwiseyou. In justified text, each line of type have exactly the same length, again and again without breaking, and rolls his eyes tired and bored. Edge torn to justify in the eyes of diversity and a break from the monotony of type. Right to use ragged whenever possible.
Here are some suggestions for the brochure right for your company must be provided:
1) Ask your employees to write the brochure copy. Or better yet, ask some of your customers and help to improve writing. You may be surprised by whatachieve.
2) Try to eliminate as many decisions as possible. Always assume the customer will ultimately purchase the product or service. Do not use the word "if" and "maybe" to invite the possibility of a negative reaction from customers.
3) Never ask open questions in a booklet. Be sure to set the issues in a way that can only answer "Yes".
4) The companies always want the many important functions of their products list. The problem is that the customercould care less any capacity unless there is a clear advantage for them. A feature "is what a product. A" benefit "is what a product. The more the product is, the more attractive it becomes." This car has four doors. "So what? Compare with this:" I noticed you three children. "" You shall love the convenience of four doors, when the children are with you. "
5) You want your brochure to sound and look professional. You can do this without a formula "rigid" ora formal tone. For most readers, "professional" is just stupid. Choose your best customers and insist that only talk to him / her. Get a tape recorder and tape a conversation tells the points you have in the book. The brochure is not a textbook, should be a conversation between friends.
You can use the services of the shop each company to print brochures of your company claim. They will use the method that is best suited forYour request is. If you are using the conventional offset process will be used on materials, you must meet the required minimum order of 500. But if you have less than 500, the digital system for use. In terms of quality, you're a winner of each printing method.